Heavy Security Required:

Internal Security - Already have their own agents hired by Jaypee Sports itself.

External Security - 1600 police man requested from the police department of Noida city of north India's Uttar Pradesh State. It will include anti-sabotage check teams, bomb disposal squads, traffic management and many other specialized units.

 

Medical Safety:

To ensure the safety of racers, organizers of the F1 Grand Prix, are on their toes preparing for all contingencies. Fortis Hospital, Noida and Apollo Hospital, Delhi, have been working in tandem with Jaypee Sports International (JPSI) to provide medical support for the mega sporting event. Two medical helicopters and a specialist team will be present at the venue to deal with emergency extractions and crashes.

The FIA F1 medical delegate, Prof. Jean Charles Piette inspected the well-equipped Medical Center and all its retrievable services, including air ambulance, at Buddh International Circuit.

 

Prof. Piette also inspected the referral center, Fortis Hospital and Apollo Hospital, with burns unit and air retrieval services readiness being approved and appreciated for being on time, as per requirements of FIA Regulations. Dr Amjad Obeid (CMO – BIC) and Dr Dina Shah (Dy. CMO of BIC) also accompanied Prof. Piette during the inspection.

 

 

$100mn Insurance Cover for the Indian GP

Insurance cover of $100 million (around Rs 490 crore) for the event is set.

The total cover includes two policies: the first is a $15 million event cancellation policy mainly covering for loss of revenue on account of cancellation of the event due to reasons beyond the control of the organisers. HDFC Ergo is likely to underwrite this.

The second policy, to be provided by Reliance General Insurance Company, is a $85 million terrorism and third-party liability cover. Apart from any terrorist activity, it covers third-party liability risks like personal accident covers for ground crews, instruments of the organizers and property damages.

Roughly 70 per cent of the risk has been re-insured to global reinsurance majors. ACE Insurance Brokers Ltd advised on the reinsurance deal.

The total premiums were expected to be in the region of Rs 7-10 crore. The General Insurance Corporation of India (GIC Re) was ceded 10 per cent of the risk. Twenty per cent of the risk would be retained by the insurers while the remaining would be reinsured by the global players.

Since the instruments, cars and drivers are already covered under the annual global policy by respective team owners, the total coverage for the racing extravaganza is lower than other marquee sports events in India like the Indian Premier League (IPL) and the ICC Cricket World Cup 2011. While the World Cup 2011 took a cover of Rs 600 crore, the total sum insured for IPL-4 was around Rs 900 crore, which included a Rs 450 crore cover against terrorist attacks.

Advertisement Industry on Fire

Sponsors include -

Title Sponsor as Airtel

Official Ticketing Partner as Bookmyshow.com

Amber Lounge Party hosted by The Claridges Hotelin, Surajkund, Delhi. It will host two parties during the weekend.

Most of the Grand Prix parties will be hosted by actor Arjun Rampal restro-bar 'Lap' which is in Samrat Hotel in Chankyapuri in New Delhi.

Hero Motors Limited will be sponsoring Indian Driver Narain Karthikeyan and HRT at Indian Grand Prix.

Mercedes Benz to setup drivers academy at circuit. Also to supply safety cars for all the races at Buddh International Circuit.

Tag Heuer limited edition watch for Indian Grand Prix.

Re Rogers - Partners for Logistic Movement during Indian Grand Prix

Media Partner is Lodsetar UM and support Vehicle will be provided by Mahindra & Mahindra

Creative partner of India GP - Mudra India

Other big name associated are: Vodafone, JK Tyre, Castrol, Red Bull, UB Group - Force India, Renault

 

TRP and Advertisers:

The target group is the 15- 24-year-old and the TRPs for a F1 race is between 6 and 8.

The low TRPs mean that there would a "lot less money involved when it comes to advertising" and more "below the line marketing for the event". "India feed is only about 600 seconds and a good part of that will be retained by ESPN for pricing it at a premium closer to the event."

The price of a 10 second ad is roughly Rs 1-1.5 lakh, nearly half the price commanded by ESPN-Star, broadcaster for Indian-England ODI Series. But for the peak matches However, unlike cricket, the duration of advertising is limited since there are no ads in the middle of the race.

Moreover, ESPN Star Sports, the TV rights-holder of the Airtel Indian Grand Prix, has been unable to get premium rates for on-air advertising, signaling that advertisers continue to skip non-cricket sporting events on TV.

The channel is expected to garner only R5-6 crore in advertising revenue from the 3-day event, people familiar with media buying agencies said. UB Group, Vodafone Essar, Samsung India, Sony India and Perfetti Van Melle, associate sponsors for the event, have bought 90-300 seconds of airtime on the channel per day.